June 2012
59 posts
The Atlantic Cities magazine highlights a new website, [Im]possible Living, which aims to connect abandoned properties with the ideas and capacities for transforming them back into usable spaces. The site was started by Daniela Galvani and Andrea Sesta, and though it currently logs mostly properties in Italy, the founders hope it will become a global resource for reuse projects. Article by Nate Berg.
Last Thursday afternoon Pardo guided a tour, designed in partnership with the BMW Guggenheim Lab Team member Charles Montgomery, to begin investigating just this—how the experience of riding public transportation feels, and why it feels the way it does. And though the experiment was just a cursory glance at the psychology of the transit experience, the results added fuel to what Pardo has been telling planners for a long time—that it’s not enough for public transportation to be efficient. It needs to be enjoyable. It needs to be fun. It needs to be better than the alternative.
Public transportation needs to be sexy.
“A bicycle is faster and cheaper, public transportation is greener, but people won’t generally change their point of view or their behavior because they’re given interesting facts. If you look at the car ads, they don’t give you tons of information. They just show you a car and someone comfortable driving it. Period. So we should get more persuasive in the strategies that we use to promote sustainable transportation,” says Pardo.
(via humanscalecities)